Arguably 90% of humans are fans of social media. These apps and sites have become places where we all engage in communities, shared snippets of our lives, stayed connected with friends, and followed influential people from all works of life.
It’s a very important part of our day to day activities that we can have direct access to celebrities, athletes, artists, authors, and even church leaders through social media. We can virtually stalk them, read their thoughts, and generally follow along with their lives.
Inasmuch as we’r still humans, we are prone to mistake and the Church Leaders aren’t left out of this.
Jonathan Howe shared an article this week called “Most Common Mistakes Pastors and Church Leaders Make on Social Media”. His points are so on point. These social media avenues give leaders platforms and a wider audience they might not have in their concious mind think of having, and the implications of making mistakes online can be severe and long-lasting.
Now, Let’s take a critical look at a few of the 7 most common mistakes Howe shared and use them as a warning guide that will lead to better and wiser online behavior.
- Theological warring.
There are few arguments that can be won in 140 characters, yet it’s common that church leaders try to fight these battles online. “We would be good to remember James 1:19-20 and “be quick to hear, slow to speak, and slow to anger, for man’s anger does not accomplish God’s righteousness” (HCSB),” Howe shares. “Unfortunately, we too often turn our anger up to 11 online and the result is burned bridges and a damaged gospel witness.” I know I’ve never personally changed my mind about something I believe because of a tweet or a Facebook post, so it’s best that we don’t use social media to try to convince other people of what is right in our minds. How about instead we use social media as a place of encouragement and sharing snippets of truth?
- Forgetting the permanence of social media.
I admit there have been things I’ve shared hastily online that I quickly regretted. Anyone out there could grab a screenshot of what I share, and it could easily be used against me in the future. We’ve all been warned that everything on the Internet stays there forever even if we try to delete it, and we should be sure to share intentionally and cautiously. How about we take a moment to think before we hit “publish” to make sure we’re okay with this content living forever?
- Forgetting who is watching.
Even if you have just a handful of followers, you have followers. You have an audience of people that you may or may not know well who are taking in what you’re putting out there. Some may be close friends or family, but chances are for most church leaders, many aren’t. Howe shares: “Every time I tweet something, more than 4,000 people could read it. Please don’t take that as being prideful. My point is that I fall into the trap of thinking my Twittersphere consists of just me and a few of my friends. I forget about the other 3,990 people who don’t know what I’m doing at the time of the tweet or have little context for my comments. It’s easy for our tweets to be taken the wrong way when we are not precise with our words.” How about we consider before sharing that a close friend, a family member, a stranger, a church leader, and a child are reading? Let’s view our content through those lenses before we post.
- Retweeting compliments.
It can be tempting to retweet a compliment from an adoring fan or repost an encouraging message, but it often comes across to followers as prideful boasting. “Even worse,” Howe says, “when we make it a pattern of our online behavior, we become like a sounding gong or a clanging cymbal—our content becomes empty and hollow.” How about we acknowledge compliments and encouragement privately instead of blasting it out to the rest of our followers in a bragging way?
Customer service rants.
Too many pastors and church leaders have reputations of being keyboard warriors. Not a week goes by where I don’t see a pastor or church leader fire off a series of tweets about a customer service issue that in many cases the company can’t control. These typically amount to no more than Twitter temper tantrums. They are mostly ineffective and create a less-than-favorable impression of the pastor or church leader and the church they represent.
Starting tweets with @.
This is a shift in the type of mistakes that were previously listed. However this is the most common error I see on Twitter. There are reports this may soon change, but as of now, when you start a tweet with @, only the people who follow both you and whomever you mention see that tweet. So a tweet talking about Thom Rainer’s new book, Who Moved My Pulpit?, would need a punctuation mark before the @ at the beginning. Typically a period is used. Here is an example “.@ThomRainer has a great new book out on leading change in the church.” The mistake would be to omit the period at the beginning: “@ThomRainer has a great new book…”
Using a Facebook group instead of a page.
Unless you need to keep information private and only within a set group (maybe for a Bible study or small group), use Facebook pages, not groups. I’ve seen student ministries, children’s ministries, and even churches with groups when they should have been using pages. For a breakdown on the differences,